By now you’ve probably heard about AOL’s major screw-up where they released 20 million web search logs for roughly 650,000 of their users. While there was no information in the logs that would allow you to identify a person (username, SSN, etc.), it’s easy to correlate searches of users and put the puzzle pieces together to be able to identify somebody just based on what they are searching for.
Today the New York Times reports that Thelma Arnold is the first person that they uniquely identified by just following what this anonymous user searched for.
Needless to say that AOL is on the hot seat for this major faux-pas.
I’m just scared knowing that the same thing is happening at all other search engines. And while their data has not been released yet, I’m certain that all of them are working feverishly on applications that allow them to collect more and more information about individuals who use their search services. The first outcome will be more targeted advertising, more ads that you’re more likely to click on. I don’t even want to think about what else could be done with that kind of information.
August 09th 2006 Posted to
News