Schmap anybody?

How come I did not hear about this neat little application before? During one of my Stumble Upon sessions I ended up at http://www.schmap.com/. It was the first time I heard and read about this application.
Schmap has a little “player” (pictured above) and about 200 city guides from all-over the world to download. Those guides will appear in the Schmap player. For each city they have historical/background info, restaurants, attractions, useful links and other information. There even have “tours”: for example, for Santa Fe they give you a list of galleries that are worth visiting and show an animated tour on a local map. Very cute!
Going to download the map-packs for a few cities and see how good they are. Wish I could transfer this stuff directly to my iPod or U10.