Apr 29 2010
iAds with “approval process”
From today’s WSJ – Apple to Charge a Premium to Put Ads in Mobile Apps:
“… Apple is seeking high quality ads from big-name marketers for the launch, ad executives say. The ads will go through an approval process, and Apple will build the ads itself during the first couple of months to make sure they work well and attain a certain aesthetic and functionality, ad executives say. Eventually, Apple plans to create a developer kit so that agencies will be able to design and create the ads themselves. …”
“Uh, your company logo is not aesthetically pleasing. Your ads will not appear on our devices!”
